Small or large, domestic or international, modern businesses run (or fail) on data. If you're a small-business owner, data - from customer email addresses to your bank account numbers - is vital to your company's success. Protecting data is as important as generating sales.

As the current global market continues to create uncertainty for jobs across almost every industry, self-employment has become a growing trend, with more than 10 percent of workers being self-employed according to the Bureau of Labor Statistics. After all, if you're your own boss, what better job security could there be?

Branding isn't just for the big guys. Small businesses can launch, grow and expand through clear and consistent messaging and marketing, just like larger companies do.

The majority of small business owners go into business because they're passionate about their field, or about making money in general. One aspect to growing a business entrepreneurs often find challenging is hiring the right staff members to suit their goals.

Many people doubt search-engine optimization, or "SEO" for short. Some have a bad impression of it from watching the TV show "The Good Wife" or reading about the "dirty tricks" of a certain department store in The New York Times. They say it's nothing more than "black- hat" tactics that can get you in trouble with Google. These people want to cut back their marketing spending in a slow and uncertain economy. Some of this thinking may even be correct.